Yogi Peace Club - Celebrating a 10 year Journey

Having commenced a Diploma of Hatha Yoga to become a Yoga Teacher and returning from a family holiday in Bali early 2014, Em was inspired to design a pack of incense in a light, fresh and contemporary way. This led to creating a small order of hand rolled incense sticks with tropical scents from Thailand. It was the birth of Yogi Peace Club!

YPC's journey continued with the introduction of cotton yoga tops, which gained instant popularity on social media and sold out rapidly. However, the true turning point was the design and launch of unique and colourful eco-yoga mats, reflecting Emma's deep appreciation for vibrant and sustainable design.




Yogi Peace Club now offers a comprehensive range of award winning eco-friendly yoga mats, accessories and sustainable apparel. Em demonstrates her commitment to sustainable design by making quarterly donations to the Carbon Positive Foundation, contributing to native tree planting and land restoration and supporting local artists. 

A key focus for YPC is to source and create products that are a better choice for the environment, whilst upholding quality with the belief that if a product doesn't perform, there is a far greater chance it will end up as land fill. YPC thus tests everything with yoga teachers to ensure that their products are right for the customer and also the planet.

Throughout the 10 -year journey of running a small business, Em has gained valuable insights. Her deep passion for design and yoga fuels her excitement for sharing innovative designs, giving the ability to transcend the numerous challenges that can arise. She, expresses her sincere gratitude to all YPC customers and beyond

"It's more than a job; it's a genuine passion. Follow your dreams, stay true to your instincts, keep things simple, remain authentic, and never give up, no matter how challenging the path may be"

"I feel very thankful to have connected with you all. Your support and loyalty gives life to the brand. I would like to share, how grateful I feel to be supported by a team of incredible women. They are inspiring and provide the back bone of the brand. Many assume YPC operates as a far bigger entity, however we are a small, local and considered team. We work hard to create and deliver products on time". 

"As a mother of two, I’ve poured my heart into both my family and this business, my other 'baby'. It’s been a beautiful journey, and I couldn’t have done it without my incredible husband, who runs the warehouse side. I’m deeply grateful for the community we’ve built and for being able to give back through yoga. Seeing our products bring joy to others fills me with so much gratitude. Thank you for being part of this journey!"

 
ENJOY A VISUAL TIMELINE HIGHLIGHTING OUR YOGA JOURNEY FROM THE PAST 10 YEARS AT YPC:

2024

• Yogi Peace Club is deeply honoured to receive GOLD for our 1mm Nomad Carob Eco Travel Mat, SILVER for the 4mm Malara Rise Eco Mat, the prestigious EDITOR'S CHOICE AWARD and BRONZE for the Social Impact Award at the Clean + Conscious Awards 2024.
  
  
• The beloved Ceremony Sage Collection expanded with the introduction of the 1mm Travel Mat, blending our iconic hand-painted sun, moon, and yin-yang symbols into a lightweight, portable design—perfect for yogis on the move.
  
  
• We’re thrilled to soon unveil the highly anticipated Ebony Collection and Maple Collection—featuring exotic animal-inspired prints and vintage florals across yoga wear and mats, bringing new energy and style to your practice.
  
  
• Also, look out for our luxurious, hand-printed cotton sets from India, paired with eco yoga clothing, matching mats, and bolsters, set to launch soon.
  
  

 

2023

• Inspired by the land of sun, Costa Del Sol was created and launched with great success.
  
  
• Earth Bloom Ccollection was launched, featuring hand painted florals inspired by the grounding and suturing qualities of nature.
  
  
• YPC won GOLD at the Clean & Conscious awards in the Yoga Division for printed yoga mats. Read about our C&C Award Here
  
  
• Good Energy Collection was launched, featuring hand crafted motives inspired by ancient temples and the uplifting vibes that an enlightened yoga practice can gift. Learn about the Artistry behind this collection Here
  
  
• Malara Rise yoga mat, a beautiful collaboration with First Nation Artists Malara Rise was launched, featuring hand painted Moon Blossom flowers by twin sisters, Britney and Stefanie Noffke. Read about out beautiful collaboration with Malara Rise Here
  
  
• The brand received recognition in Peppermint Magazine and Breathe Magazine as one of Australia's most beloved eco-Yoga brands.
  
  
• As leaders in the Australian Eco-Yoga Mat market, YPC continues to specialise in premium eco-yoga mats.
  
  
  

2022

• The Wanderer Collection was launched, inspired by a research trip to Tasmania, connecting with the native landscapes. Read our blog post here to see the design inspiration.
  
  
• The Native Collection, a collaboration with local Victorian brand Kip and Co, was introduced. Read the Blog post here to see the collaboration and how it came to life.
  
  
• YPC expanded its offerings with the launch of new YPC Incense and Yoga Sprays.
  
  
• The brand hinted at an exciting new collection for early 2023, promising a fresh vibe for Yogi Peace Club.
  
  
  

2021

• YPC achieved a significant milestone as Vogue Australia recognized it as one of the best activewear brands to buy, positioning it among global leaders in activewear.
  
  
• Collaborationwith Victorian artist Love Ludie resulted in unique and empowering creations. Read more about our collacboration with Love Ludie here
  
  
• We collaborated with Allira Potter where we incorporated her vision to create an empowering tee shirt. Read the blog post here on how the collaboration happened.
  
  
  

2019

• Yogi Peace Club underwent a brand rejuvenation, introducing new prints in Yoga Mats and Clothing.
  
  
• The brand received recognition in Yoga Journal as one of Australia's most beloved Yoga brands.
  
  
  

2018

 

• New Flares and Yoga Mat Prints saw Yogi Peace Club propel forward on Instagram.
  
  

2017

• YPC expanded its product line to include "After Yoga" wear, Flares, Bamboo Long Sleeve Tops, Crops, and Leggings.
  
  

 

2016

 

• YPC initiated the search for recycled materials and established a lasting partnership with an eco-friendly supplier.
  
  
• The brand launched its first collection of Yoga Clothing, featuring Eco Leggings and Yoga Crops with distinctive prints that set YPC apart.
  
  
• Elle Magazine recognized YPC as one of the "Best Brands to do yoga in.
  
  
• We commenced our search for recycled materials and partner with our eco-supplier that we are still using today.
  
  Voted by Elle Magazine as one of the "Best Brands To Do Yoga In."
  
  

2015

 

• The introduction of cotton yoga tops marked an early success, with these products gaining popularity on social media and selling out rapidly.
  
  
• We Introduced Our first Printed Yoga Mats and Meditation Yoga mats.
  With a background in Design, I was able to create and compose illustrations for all of the Yoga Mats. It was like working a giant canvas. I had so much creating unique patterns and exploring different styles. Artwork was positioned so it could be used as an alignment point for the feet and hands. 
  
  
• We began exporting Yoga Mats globally. One of our first big wholesale accounts was Matches Fashion.
  
  

2014

• Yogi Peace Club was born out of Emma Barr's love for yoga and her aspiration to create ecologically minded yoga products, starting with hand-rolled incense sticks featuring tropical scents 
  
  

• YPC launches with Tropical Incense Packs and uniquely printed Yoga Tanks & Crop Tops. Inspired by all things tropical and bright, our designs were youthful and colourful.
  
  

Yogi Peace Club's journey over the years reflects a commitment to eco-friendliness, sustainability, and providing innovative, quality yoga products. Emma Barr's passion for design and yoga continues to drive the brand's success and inspire its dedicated following.

DISCOVER OUR AWARD WINNING MATS HERE
Yogi Peace Club is based at Torquay Bells Beach Australia. Yogi Peace Club acknowledges the Wadawurrung People as the Traditional Custodians of the land we work and live on and acknowledge and pay respect to their Elders, past and present.