THE YOGI PEACE CLUB STORY

Yogi Peace Club
Our 11 Year Journey

In November 2014, Emma Barr’s passion for yoga and her love for mindful, eco-conscious living inspired the creation of Yogi Peace Club. What started as a small initiative to give back to the community quickly blossomed into a vibrant brand dedicated to sustainability, creativity, and connection. Over the years, YPC has grown into a space where yoga, design, and conscious living come together — celebrating both the practice and the people who make it meaningful.

2014 – The Launch of YPC

Emma Barr launches Yogi Peace Club, inspired by her love for yoga and eco-conscious products. Starting with hand-rolled incense sticks with tropical scents and uniquely printed yoga tanks & crop tops.

2015 – First Printed Mats & Global Exports

Introduction of cotton yoga tops and the launch of printed yoga & meditation mats with alignment points. First global wholesale accounts including Matches Fashion.

2016 – Eco Materials & First Clothing Line

Search for recycled materials begins; lasting partnership with eco-friendly supplier established.
Launch of first Yoga Clothing collection: Eco Leggings and Yoga Crops with distinctive prints.
Elle Magazine recognizes YPC as one of the "Best Brands to Do Yoga In."

2017 – Expanding the Range

Expanded product line: "After Yoga" wear, Flares, Bamboo Long Sleeve Tops, Crops, and Leggings.

2018 – Social Media Momentum
New Flares and Yoga Mat Prints help propel YPC forward on Instagram.

2019 – Yoga Journal
New prints in Yoga Mats and Clothing introduced.
Recognition in Yoga Journal as one of Australia's most beloved Yoga brands.
- 2020 – Our biggest year
  
  With customers unable to practice in studios, everyone moved to online yoga. They needed a yoga amt and this is where we stepped in by sending thousands of yoga mats to customers across the world.
2021 – Media Recognition & Collaborations

Vogue Australia recognizes YPC as one of the best activewear brands.
Collaboration with Victorian artist Love Ludie.
Collaboration with Allira Potter for empowering T-shirt designs.
Opened our first store in Torquay.

2022 – Collections Inspired by Nature
Launch of the Wanderer Collection inspired by Tasmania.
Native Collection collaboration with Kip & Co.
Expanded offerings with new YPC Incense and Yoga Sprays.

2023 – Awards & Malara Rise
Won GOLD at Clean & Conscious Awards for printed mats.
Malara Rise yoga mat collaboration with First Nation Artists Britney & Stefanie Noffke.
Recognition in Peppermint Magazine & Breathe Magazine.

2024 – Clean & Conscious Awards
GOLD for 1mm Nomad Carob Eco Travel Mat.
SILVER for 4mm Malara Rise Eco Mat.
EDITOR'S CHOICE & BRONZE for Social Impact Award.
Ceremony Sage Collection expanded with 1mm Travel Mat. Introduced Cotton Clothing.

2025 – Opened First Flagship store

Opened our first flagship store in Torquay
Awarded Sustainability award for the TBA
Won several awards in the Clean + Conscious Awards