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Yogi Peace Club is 6! Get to know our founder, Emma!

Yogi Peace Club is 6! Get to know our founder, Emma! - Yogi Peace Club

Hi Guys its Em from Yogi Peace Club! I just wanted to take this opportunity to thank you for for your support with my brand.  

It's YPC’s 6th Birthday and wanted share a little about the brand that I created 6 years ago. Firstly, I have to say thank you to all of our customers. I feel incredibly grateful to have so many loyal customers, without your support the brand would not exist. 

Secondly, I have to say how lucky I am too have four wonderful girls that work for YPC. Many of you think my business is much bigger, but it's just the five of us. So you can imagine how hard we have to work to deliver the products to you on time. 


My goal for YPC since day one has been simple, I want my products to make people happy. I have learnt so much about running a small business the past 6 years. My love of design, yoga and the beautiful customers is what keeps me going. I look forward to sharing many new innovative designs and yogi products with you over the years to come. We have one of our best collections yet launching this month that we are so excited to share with you!

My brand is still small and local. We try our best to source products that are a better choice for the environment without sacrificing quality. I firmly believe if a product doesn't perform there is a far greater chance it will end up as land fill. We work so hard to make sure we test everything we produce to ensure it will be the right decision for the customer and the planet. And we want the product to be long lasting and value for money.

Read the journey of YPC below……

Yogi Peace Club Time Line

Yogi Peace Club was born in 2014, the first product we introduced was tropical incense. I had recently retuned from a holiday in Bali and wanted to manufacture incense in a more modern way, rather than the traditional heavy fragrances, so I started with a small order of hand rolled incense sticks that had tropical scents. It was the birth of Yogi Peace Club!

The next products we introduced were cotton yoga tops. These were an instant hit on social media and we sold out very quickly. The game changer for us was the introduction of yoga mats. I wanted something different and unique, I love colour and prints so it only made sense to source something that was colourful.

I love the below photo of my beautiful friend Yoga Patch laid out on the yoga mats. She was my first model and ambassador for the brand. Six years later we still practice yoga together and she still features in our photoshoots.

Fast forward to 2020, we now offer now offer an extensive range of eco yoga mats, yoga accessories and sustainable apparel. We now also donate quarterly to the Carbon Positive Foundation helping to contribute to rebuilding Australian forests. We are so excited for the new collection ‘Desert Bloom’ launching this month! We have worked so hard to bring this collection to life and believe it is our best yet!

Here are some more photos of the last 6 years at YPC….










Tell us a bit about yourself?

I live near Bells Beach with my husband and two gorgeous children. I grew up by the beach in Barwon Heads and have always had an interest in the Yogic lifestyle and philosophies. I  try to practice yoga everyday and have a diploma of Hatha Yoga and a Diploma of Yin Yoga.

My loves in life are simple - my family, yoga, the beach, happiness, health, being in nature, friends and fashion.

Much of my design experience comes from working within the surf industry, where I have worked for 15 years. Creating Yogi Peace Club has given me the opportunity to express the things I love in design. 

When and how did the idea for YPC first come about?

Yogi Peace Club started six years ago in 2014. The brand was derived from my love of yoga, the beach, colour and prints. The idea was inspired in Bali when I purchased some incense from a market.

My ideology for the brand is to bring the “inner yogi” out in everyone. With unique colours and prints I hope to inspire people to try yoga. I also wanted a brand that felt inclusive and made people feel like they are part of a Club, while invoking a feeling of community and inclusion.

What do you enjoy most about running YPC?

I love the fact that I have full creative control of the brand and I can be as experimental as I want with the design, I love the freedom and flexibility and not being accountable to anyone else. I also love working with my team Jas, Sophie, Bonnie & Millie we have so much fun and lots of laughs!

What do you find most challenging?

I am always time poor. There is so much to do running a small business so I always feel like I am rushing! I pack as much as I can into everyday and often feel like I could make things better if I had more time, but I have to accept that it is what it is!

What are you most proud of to-date?

Being voted by Elle Magazine as one of the Top 10 Yoga Brands.

What advice do you have for others wanting to start their own business?

Never give up. It's damn hard work and it never stops. Yogi Peace Club is not a job for me it’s a passion and I love it! If you have a passion or a dream, follow your heart and take the journey, no matter how difficult the path may be. Listen to your instinct, keep things simple, be authentic and don’t give up.

What are your dreams for future of the business?

My dream for Yogi Peace Club is simple - I just want my products to make people happy. Yoga aims to transform the body and mind, so I am taking that philosophy with the business with a sense of all things tropical, peaceful and fun. 

One day I would love to have my own yoga studio with a store and café attached with my design space above. It’s a big dream but I hope to get there one day!

What is life like outside of the business?

My family always come first. But I try to get to as many yoga classes as I can.

I love walking to Bells Beach, which I try do most days and I love surfing in the summer with my husband and kids. We have a tropical garden so spending time in the garden is energising and seeing growth in the garden is fulfilling, rewarding and balancing.

Thank You for taking the time to read this blog and support YPC! To celebrate our sixth birthday we are offering a special VIP discount of 20% off site wide for 24hrs only. Use code 6YEARS at the checkout to receive 20% off. Offer excludes Yoga Packs & Sets.

Team YPC xx